Food advertised nowadays

 

Words can be misleading in advertisement such as if u read “fiber” or high in “calcium” in a cake advertisement or in cereal. This because even though it might actually contain fiber and protein, it might also contain saturated fat as well as processed sugar.

The food that is advertised is not actually healthy but they portray it as “healthy” and this persuades people to buy it.

Just because pop chips have less calories than normal chips it does not mean they are healthier. In the advertisement the word “less guilt” is used emphasising the fact that if it was not pop chips but normal chips then the customer should feel guilt because it is “fat.” This shows how brands persuade the customers to buy their products by using words that are persuading the audience to buy the product.

 

http://images.slideplayer.com/32/10001941/slides/slide_3.jpg

 

What is thought to be “healthy”

https://img.buzzfeed.com/buzzfeed-static/static/2016-07/7/9/asset/buzzfeed-prod-fastlane03/sub-buzz-13622-1467897221-2.jpg?downsize=715:*&output-format=auto&output-quality=auto

https://img.buzzfeed.com/buzzfeed-static/static/2016-07/7/9/asset/buzzfeed-prod-fastlane01/sub-buzz-19409-1467897196-2.jpg?downsize=715:*&output-format=auto&output-quality=auto

https://img.buzzfeed.com/buzzfeed-static/static/2016-07/7/13/asset/buzzfeed-prod-fastlane03/sub-buzz-31596-1467913578-3.jpg?downsize=715:*&output-format=auto&output-quality=auto

 

Not healthy 

http://aotw-pd.s3.amazonaws.com/01_anuncio_pns_hamburger_aotw.jpg

https://blogs.brown.edu/amst-0191z-s01-spring-2016/files/2016/05/popchips_ad1.jpg

http://loljunky.com/images/awesome-advertisement-1522.jpg

Misleading you to think that since it is whole grain and has 3g of fiber, then it is also healthy.

http://coachcalorie.com/wp-content/uploads/2012/02/Streusel-Front.jpg

https://www.sustainweb.org/resources/images/covers/hands_off_5-a-day.jpg

 

“Healthy”

https://i.pinimg.com/736x/d6/3a/40/d63a40fe15138ac2bc869358a4dd0a0d–time-magazine-magazine-covers.jpg

https://i.pinimg.com/736x/d4/c8/47/d4c847c29f2f833626deb446fb2e7e3f–restaurant-advertising-food-advertising.jpg

Misleading you to think that since it has “real fruit”, then its is healthy.

https://images-na.ssl-images-amazon.com/images/I/7116Hlt2KXL._SY450_.jpg

Misleading you to think that since it is “whole grain”, “calcium and vitamin D”, then it is healthy.

http://img.timeinc.net/time/daily/2009/0910/cereal_cinn_toast_nv_1102.jpg

https://jewel92.com/wp-content/uploads/KFC-Clean-Eating.jpg

http://i3.coventrytelegraph.net/incoming/article12668387.ece/ALTERNATES/s615b/KFC-clean-eating-burger-spoof-but-would-you-eat-it.jpg

http://theimaginaryworld.com/box426.jpg

 

Deception in Ads

https://i.pinimg.com/736x/f8/8b/34/f88b3418d153377d7c8fd2fb9068aa5f–vintage-food-vintage-ads.jpg

It portrays meat as “healthy for you” while meat especially red meat like beef is actually very for you, this because there is a higher risk of cholesterol, heart disease and getting diabetes.

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